The online games or “casual" games (everything from Candy Crush to Dota 2 to FIFA), is poised to see exponential growth, with revenues growing 182% from INR 60 billion ($808 million) this year to INR 169 billion ($2.28 billion) in 2025, according to KPMG.

Casual gaming market in India is overwhelmingly mobile, with only 9% of gamers playing on PC and just 4% on consoles.
Casual gaming is also largely ad-driven, with just 40% of revenue coming from consumer spending and the rest from advertising.

The Indian online gaming sector reached US$1.027 billion in 2020, a growth of ~17.3% from US$543 million in 2016.

With its current trajectory, it is expected to reach US$2billion by 2023. Online gamers in India are estimated to grow from 360 million in 2020 to 510 million in 2022.
Key drivers for market growth are: (i) Demographics (ii) Availability of smart phones at low cost (iii) The number of active internet users is expected to sharply increase to 829 million users by 2021 (iv) Games and in-game content are popular when localized to cater to the Indian market (v) Strong and booming IT Sector (vi) Widespread adoption of digital payment methods.